Overview
A sentiment scale is an instant, engaging, and typically easy-to-use way to collect user feedback using a series of emoticons. An emoticon (smiley symbol) is universally understood and provides accurate experience feedback. On a typically five-tier emoticon rating scale, users instinctively select the level of positive, negative, or neutral expression that reflects their experience with a user interface. The clarity of sentiment scales promotes a high response rate to increase user satisfaction and define insights for future improvements.
Sentiment selection in hover state:
smiley_dissatisfied_outlined
smiley_somewhat_dissatisfied_outlined
smiley_neutral_outlined
smiley_somewhat_satisfied_outlined
smiley_satisfied_outlined
Sentiment selection in selected state:
smiley_dissatisfied_outlined
smiley_somewhat_dissatisfied_outlined
smiley_neutral_outlined
smiley_somewhat_satisfied_outlined
smiley_satisfied
Usage
Use when
- Collecting instant feedback in an efficient manner right after interaction, typically with a mobile app or website.
- Exploring if online help articles provide users with the information they need to be successful when using a product or service.
Don’t use when
- In-depth qualitative feedback needs to be measured that cannot or should not be measured quickly and superficially.
- Complex technical context is required to explain the question.